From the Team
Stories, research, and perspectives on building better conversations.
RESEARCH
Most Americans like Canada. Many don't know why it matters.
1,000 voters in Arizona and Colorado talked through the Canada-U.S. relationship. Warmth was real, but understanding was thin.
May 15, 2026 · 4 min read
CASE STUDY
American Understanding of Canada-U.S. Trade
American warmth toward Canada was real, but often built on limited understanding. The engagement corrected basic misconceptions and revealed where geography, party, and place shaped the relationship.
May 15, 2026 · 3 min read
RESEARCH
Economic literacy can lower anxiety
1,268 Canadians explored rates, deposit insurance, and tariffs. Understanding did not raise anxiety; it reduced it.
May 5, 2026 · 3 min read
CASE STUDY
Participants who understood monetary-policy mechanics were better able to reason through tariff misinformation. Understanding reduced anxiety, especially among people with the lowest baseline knowledge.
May 5, 2026 · 4 min read
RESEARCH
People can spot manipulation. Speaking up is harder.
Nearly 2,000 Canadians learned to recognize foreign-interference tactics. The harder problem was whether they felt safe naming what they saw.
April 25, 2026 · 3 min read
CASE STUDY
Recognizing Foreign Interference
The engagement improved recognition of manipulation tactics and increased comfort with cross-partisan dialogue while reducing the risk of misplaced suspicion toward diaspora communities.
April 25, 2026 · 3 min read
CASE STUDY
Measles Misinformation and Vaccine Confidence
A 15-minute engagement improved recognition of vaccine misinformation tactics, increased confidence in MMR safety, and raised vaccination intent without increasing stigma toward unvaccinated families.
January 2026 · 3 min read
RESEARCH
365 Canadians talked about measles vaccines. Rural participants learned more — but were less likely to share.
January 2026 · 4 min read